Rare Connections in HPP

Not every project is about selling something. For Alexion Pharmaceuticals' awareness campaign on the rare disease HPP (hypophosphatasia), we supported Content Chemistry on the German part of the production in Hirschberg.

The film portrays Antje, who lives with HPP. Despite severe symptoms, she hasn't lost any of her zest for life, her warmth or her sense of humor.

For us it was a special shoot: a small crew, plenty of time to build trust, and a protagonist whose energy carried the whole set.